​Last updated: July 26th 2016

You may not have heard of this toy yet, but that is because everything about it is being kept under wraps. Within the toy scene, there has been a rumbling about a new toy coming soon, one expected to hit the shelves, and be an instant hit. This toy is named “Hatchimals”, and while little is known so far, slowly more news is being released, and the anticipation awaiting this toy is only rising. The toy is such a closely guarded secret; there is almost zero information about it on the internet. Only a few pictures exist. However, despite all this, toy enthusiasts are expecting it to be one of the hottest toys of 2016.

Not very much is the answer to the question. However, there has been a few hints leaked so far. The anticipated announcement date is expected to be in July. The actual release date is expected to be in the fall, and should retail at a recommended price of $59.99. This schedule is perfectly timed for the toy Hatchimals to become one of the hottest toys of Christmas 2016. While it could be too early to say it is guaranteed to be a successful toy, the small amount of publicly known information suggests that it has the potential to do so.

While all that information allows us to know that Hatchimals exists, and that it is on its way to retail stores in the upcoming months, it does not exactly shed any light on what the toy is; this information has been kept secret. However, due to New York Toy Fair recently being hosted, more information has been revealed. While it was so closely guarded nobody could take any photos or videos of the toy, many people had a positive reaction to seeing it on display. Supposedly, Hatchimals will be an interactive toy, being a unique creature aiming to capture the magic of friendship, and cultivating the feeling of a surprise. Initially, the toy will take the form of an egg, but after being held, it will hatch into a creature which interacts with the children. Hence the name “Hatchimals”.

The splash they made at the Toy Fair 2016 has even resulted in a few awards, as the toy received the “Coolest Toy Award” by Savvy Auntie, a website community focusing on providing support and tips for people whose siblings have children. Despite not being publicly launched yet, it is making waves in the toy world and is already attracting much attention.

It sounds interesting, and after seeing the success of toys like Furby’s, it is clear there is a demand in the market for this type of toy. I can easily imagine many children enjoying this toy, and it enjoying a much longer shelf life than many other products on the market. When you consider the supposed recommended retail price of $59.99, it presents an affordable option for a toy that will be cherished for years to come.

Who Makes Hatchimals?

For the toy industry, reputation is an incredibly important factor in the success of toys. Brands like Mattel and Disney have built up their reputation across decades, and owe their success to high-quality toys that last.

The creator behind Hatchimals is the Canadian based toy manufacturer Spin Master. While this name may not be instantly recognizable, once you look at their product range, you will understand they are a trustworthy and established company. They are working in partnership with companies like Disney to make their range of Monsters University toys, and partnering with DreamWorks to make a How to Train Your Dragon toy range. Other brands include a Minecraft product range, Tech Deck, One Direction merchandise, and even Paw Patrol. It is highly likely that even if you did not recognize the name Spin Master, you still have some of their products in your house.

The partnerships that Spin Master has with other companies underlines success the upcoming toy Hatchimals are expected to receive. Their experience in creating in-demand toys, and being trusted with such large brands, shows they can navigate the turbulent market of toys. Companies like Disney only hand off their product ranges to other companies that can guarantee no compromise in quality, as any defect will cause negativity towards Disney, even if it is not their fault.

When you look further afield, you can see investors are also confident. The share price of Spin Master has risen by 33% since the toy was put on display at the New York Toy Fair in 2016. While this does not guarantee success, it is still a good initial sign that investors are confident this will be a best seller for the company.


Everything seems set up for Hatchimals to be a success. It has already received awards, despite little information being known about the product. With a perfect release schedule aimed at pushing the marketing in the run up to Christmas, I would expect come that time you will hear a lot more about this new toy. However, we will have to wait and see what the children think of this toy. Even though analysts are predicting it to be a success, if the users do not like the toy, then it may flop. However, it is unlikely that the launch or the product will be mishandled by the experienced Spin Master company.

They have already shown their experience in handling high profile product ranges, and due to being established in 1994, they have the knowledge to ensure this product will be a success. For this upcoming Christmas, and probably many more after that, I would expect to be seeing a lot more about the new toy Hatchimals. Without a doubt, it will be one of the hottest toys around that time.

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